MediaPost | Engage:Teens
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Last feed update: May 19 2012 21:36:50.
Teens Must Face The Truth: Skin Cancer Can Be Prevented
Less than 50% of Millennials are well informed on skin cancer and its causes. That's according to a recent study we conducted in support of May's Skin Cancer Awareness Month.
What We Can Continue to Learn From College
There are very few minds more complicated than those of the American teenager's. The next two months will bring with them the biggest moment in the short, fragile lives of millions of high school students around the country - graduation day. Whether they downplay it or not, even teenagers realize that the steps they take after leaving high school are some of the most important decisions of their lives. With that said, it leaves colleges responsible for some of the most clever and attention-grabbing branding of any product out there. Let's face it, a college is just that: a product. It is no different than the latest mobile phone technology or the newest clothing line at the mall. So why should we view it any differently when it comes to branding. The answer is, we shouldn't! If anything, we should be looking to colleges to see how they go about engaging teens at the crossroads of their lives.
May The Twi-Hards Be Ever In Your Favor
How marketers are contributing to widespread teen pop-fanaticism.
When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept
Until not so long ago, friendships were simple: to follow the most common universal definition, friendship is a relationship between two humans that is based upon mutual empathy, understanding, trust and have the other person best interests at heart.
Is It All That Different?
As a closer-to-40-than-30 father of a baby girl, I'm well out of my league to talk about the life of a teenager from a first-hand or parental perspective. But as a marketer and technophile, my daydreams are often filled with golden rays and Andy Rooney's voice saying "when I was a kid ... we didn't even have email. We didn't have instant messenger. We didn't text each other in class; no, we passed notes."
The Perfect Teen Girl Company Date
It's February, the month of love. I was listening to teenage girls talk about the "perfect" date and I thought, What a teen wants from a perfect date is what she wants from the perfect company.
Engaging Teens by Making "Hater-Proof" Content
When you're engaging teenagers, little nuances that are often overlooked become the noose around your neck. You think "hip-hop" is hip-hop, and that teens love hip-hop. Not so fast. There are a lot of different niches inside a genre. One kid hates a certain kind of hip-hop, but loves another. A different kid could be the opposite. You have to understand the subtle - but significant - differences, the same way every color that could be called "green" is not the same. So if you think that teens love green, you better know every different shade and what it signifies. One time I saw a company who'd made Kobe Bryant postings all over New York. Get that mess outta here! Nobody wants to see L.A. Lakers advertising in New York! So it hurt more than it helped. That type of miscue is magnified when you're marketing to teens.
Engage And Matter: Pulling On Teen Heart Strings
It probably comes as no surprise, but teens are so deeply entrenched in their emotions that the slightest pull to connect them to a greater cause, or a hidden feeling or belief that they can relate to, can easily cause them to act, engage, and purchase. As teens yearn to connect and be heard, advertisements that can alleviate the separateness that comes with growing into adulthood and unite teens to a greater good will have a powerful effect.
Marketing To The New Breed
Most marketers agree that we are in a period of radical change in the way we connect to each other and in the way we consume content. But no demographic group is more rapidly adopting innovation than teenagers. And not only are they the pioneers in the development of new channels, they also seem to speak in a language that's completely foreign to most of us who were born before 1990.
Tuning In To Media-savvy Girls: 10 Things To Know
This is the time of the girl - we've seen it coming, and it's here. Global organizations focusing on girl "upliftment," serving future family "upliftment" is working. There are now more girls in U.S. universities than boys.
Teaching The Next Generation Of Digital Natives
How the use of technology in the educational experience will change marketing expectations.
How To Engage Teens In Politics
It's no surprise that engaging teens in general is difficult- their attention spans are among the lowest of all age groups. And when you add to the mix a highly controversial, sometimes confusing subject such as politics, your likelihood of engagement becomes even lower.
Occupy Teens: A How-to For Marketers
The idea of group occupation has been around for a long time, dating back to protests in the form of takeovers and sit-ins throughout modern history, all in the name of social progress. Invigorated recently by Occupy Wall Street (OWS) and all of its offshoots, the idea of "occupy" is a word that has new relevance to teens and those who want to connect with them.
Trends for 2012: How Teen Social Media Behavior Will Impact Marketing Strategies
Teens today are growing up in a vastly different world than I did, due in large part to the emerging technologies that surround them. This young group knows no other world than one in which information is always at their fingertips; a world in which everyone is "connected." It's not surprising that they use the Web more than any other demographic - according to eMarketer 93% of 12-17 year olds are Internet users versus only 74% of the total U.S. population.
Teen Girls Likes, Dislikes And Heroes
Last month we featured "What Are Teen Girls Really Talking About?" I received many emails asking me for more information about "This Girl." So we asked hundreds of teen girls for their likes, dislikes, heroes and favorite movies, books and music. Below is a random sampling of four girls ages 13 - 16, an inside look at "This Girl."
Top Teen Insights & Trends Of 2011
A lot has happened this year and teens have taken notice. World events, economic pressures, personal milestones, friends, education and brands all play big roles in influencing the lives of teens. Teens are evolving and maturing as fast as the technologies and platforms we build around them.
Is There A Better Multi-Tasker Than The Teenager?
Think about it. At any given time, the average teen could be watching television, texting friends, surfing the web and finishing a term paper - all at once. The funny thing is that this is what many teens prefer. Their generation has become so used to the concept of multi-tasking that it has almost become second nature to them. So how can marketers take advantage of that?
What Are Teen Girls Really Talking About?
We need to be a part of their conversations, but what are their conversations? What are the topics they are talking about and more importantly, what are they really saying - their words, their voices?
Holiday Teen Marketing: Where You Need To Be
With Halloween behind us and Thanksgiving on its way, the holiday season is finally upon us. Every marketer knows that this is the busiest shopping time of the year, and with new seasonal products come new ways to promote during this critical time for retailers.
Survey: YouTube Is The Most Powerful Social Brand Among Teenagers
As far as teenagers are concerned, over the past few years it seems that the marketing and advertising industry's spotlight was aimed towards Facebook, the blue giant: Major budgets and company resources were invested in designing and coding branded Facebook pages, applications became the center of major campaigns and number of Facebook fans on the brands' page is now an essential KPI for any marketing activity.
What College Students Want Brands To Know About Video Content
The latest crop of college students - those in their late teens -- faces one of the toughest economic climates in recent history, compounded by rising tuition costs and bleak job prospects. Hard realities shape the outlook and values of this generation, and it is reflected in the video content they watch. After visiting with four students during last week's panel discussion at OMMA Video in San Francisco, it is clear that they don't have the time or patience to wade through advertising that doesn't provide a distinct and practical benefit.
Back To The Simple Future
1998 was the year in which Steve Jobs said, "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
How To: Market Successfully To The Multicultural Teens Of Today
In a time filled with so much uncertainty, one thing seems to be a definite: America's ethnic culture is changing. Naturally, this means that America's teenagers are changing along with it. With one of the most desirable audiences for marketers becoming more and more ethnically diverse, it's important to reach out to as many teens as possible. Multicultural marketing is imperative for the current generation. Yet, at the same time, marketers have to be careful when toeing the fine line that is appealing to all people while trying not to fragment groups based on stereotype. Here are a few tips on how to appeal to today's teen on a multicultural level.
Back To School, Back To Reality (Part III Of III)
Teachers and marketers face a host of challenges in reaching and connecting with teens. There are the budgetary challenges, and the challenges posed by all-too-smart smartphones. There is one reality, however, that poses a challenge bigger than both of those combined -- and it has marketers joining the "Pay attention!" chorus.
Teens Weigh-In On Facebook Changes
As marketers, we know that even small changes to any user experience can have a dramatic impact on how engaged consumers are in our social-digital ecosystems. Teens are the most sensitive, savvy and fickle to these changes -- and lack the years of entrenchment in any one social network to keep them from jumping ship and trying something new. So what do teens think about the most recent changes on Facebook?
Facebook's Changes Present Opportunities For Brands
Here are a few "best practices" marketers should keep in mind so they can get the most out of the "new" Facebook.
Unite To Ignite
Teens want to unite to ignite. They want to change the world. Teens want brands they support to be a part of the solution to solving the world's problems. They want corporations to do more than give money to a cause; they want them to make 'doing good' a part of their daily business.
Reversing Roles: Teens In The Drivers Seat
Just to be clear: although the title of this post may suggest that I am going to be talking about teens driving their moms to soccer practice in a fuel-efficient hybrid vehicle, I'm not. (Although I've always loved creative writing and that visual gives me a good start -- maybe I'll expand on that in a later post!) Instead, let's talk about a very real shift in the way we as marketers look to influence this market now and in the years to come.
Back To School, Back To Reality (Part II Of III)
With Labor Day in our rear-view mirror, the reality of the new school year has now fully settled upon teens from coast-to-coast -- a reality that is best with significant challenges. As discussed in Part I of this series, the first challenge is that schools are facing increasingly difficult economic choices which, in turn, creates opportunities for marketers to assist schools and students in ways that benefit everyone.
10 Insights Driving Today's Back-to-School Campaigns
The second-biggest selling season of the year is in full-swing, and families are rushing to their local malls and retail stores for the best deals, for their back-to-school (BTS) shopping.
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